ROI calculator by inLink

[BETA]

Use this tool to analyze your funnel, calculate ROI, and drive growth with fact-based decisions. The calculator will help you discover the areas you need to improve the most to reach your growth milestones faster.

Sales-driven B2B SaaS and tech companies keep track of all of these KPIs.

1

Funnel metrics

%
%
2

Unit economics

ARPC (Average revenue per customer): Genomsnittlig intäkt per kund per år.

SEK
%
years
3

Monthly investment costs

SEK
SEK

Lönekostnaderna för sälj- och marknadsteamet, även cheferna

SEK
SEK
SEK

Business summary

Conversion rate

1,50%

Qualified leads (month)

12,54

New customers (month)

2,89

Revenue per customer

290 000 kr SEK

Lifetime Value (LTV)

130 500 kr SEK

All investments (month)

139 000 SEK

Customer Acquisition Cost (CAC)

43 945 kr SEK

Profitability

Total profit

377 145 SEK

LTV/CAC = ROI

2,97

Payback time

1,68 years

The impact of improvements

+30% traffic growth

+ 112 230 kr SEK

+1% conversion rate

+ 250 560 kr SEK

+5% lead quality

+ 49 590 kr SEK

+5% close rate

+ 82 215 kr SEK

Investments

Highlights

Total profit

SEK

LTV/CAC (ROI)

Customers (month)

Improvements

Payback time